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SECURITY & PRIVACY

Effective Date October 1st, 2009

 

CALIFORNIA PRIVACY RIGHTS

 

California law requires us to ensure the privacy of our customers' personal information. California law also requires us to provide information to you regarding our privacy policy and the designated means by which you may inquire about our policy.

PeekKids.com (the "Web Site") Peek... Aren’t You Curious administers the Web Site's content, postings and provides fulfillment of orders. Peek... Aren’t You Curious ("we" or "us") values our customers and recognizes that you care how information about you is used and shared. We have created this Privacy Policy to inform you of our information collection, use and sharing practices for this Web Site.

We do not share with others, or sell or rent to others, any personal information that you provide to us through this Web Site or through our Customer Care Department, except with your consent or as described in this Privacy Policy.

Please be advised that the practices described in this Privacy Policy apply only to information gathered through this Web Site and, where applicable, through our Customer Service Department in connection with this Web Site, and do not necessarily reflect our practices with respect to information gathered through other Web sites that we operate or through other off-line means.

You may opt out of our information sharing by contacting us in any of the following ways:

1. Call us at 1-877-887-PEEK

2. Email us at customercare@peekarentyoucurious.com; or

3. Write us at:

Peek... Aren’t You Curious, Inc.
Attn: Customer Care — Privacy Policy Issues
425 2nd Street Suite 405
San Francisco, CA 94107

If our information practices change in the future, we will post an updated Privacy Policy on our Web Site. You can tell if the Privacy Policy has changed by checking the revision date that appears at the end of this policy. You may exercise your choices about how we collect and use your information at any time.

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WHAT INFORMATION ABOUT ME IS COLLECTED AND STORED?

 

When you visit our Web Site, make an in-store purchase, or place an order online or by phone with our Customer Care Department, we collect and store your personal information about you. For example, when you open an account or place an order, we collect and store some or all of the following information that you provide: name, billing address, shipping address, email address, telephone number, credit card number and expiration date, debit card number, bank account number, and payment history. This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. This information also may be used to contact you about sales, special offers, surveys and new features of the Web Site, unless you have opted not to receive promotional communications in connection with this Web Site. You always have the choice not to receive marketing information mailings or calls; you just need to let us know.

We collect and store certain other information automatically whenever you interact with this Web Site. For example, Peek... Aren’t You Curious collects your IP address, browser information and reference site domain name every time you visit this Web Site. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Web Site and to provide our customers with a fulfilling shopping experience.

Also, like many Web Sites, we use cookies, which are files stored on your computer's hard drive by your browser. A cookie may contain information, such as a unique user ID that Web sites use to track the pages of the sites you've visited. We use cookies but do not store personally identifiable information in the cookie. Cookies help us to identify account holders and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves this Web Site without checking out. Cookies are not used on this Web Site to store your account information; this information is stored securely on this Web Site's server. When you log in at this Web Site with your username and password, we will assign you a secure session id. The server then passes your information to you through this secure session id. Also, we will use cookies to monitor and maintain information about your use of this Web Site. Cookies are also used to track the identity of the Web Site you visited immediately prior to visiting this Web Site; otherwise, we do not track information about your use of other Web Sites. Most browsers accept cookies automatically but allow you to disable them. You can refuse cookies by turning them off in your browser. We recommend that you leave cookies turned on so that we can offer you a better shopping experience on this Web Site. If you turn off cookies you will not be able to recognize you as a registered user, which allows you to access your account information.

We also may collect and store information about you that we receive from other publicly available sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you. We use the combined information to enhance and personalize your shopping experience with us, and to communicate with you in accordance with this Privacy Policy.

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IS INFORMATION COLLECTED FROM CHILDREN?

 

We are concerned about the safety of children when they use the Internet or the Web Site. We do not sell or ship any items ordered through this Web Site directly to anyone who we know to be under the age of 18, nor do we collect any personal information from anyone who we know to be under the age of 18. If you are under the age of 18, you should use this Web Site only with the involvement of a parent or guardian and should not submit any personal information to us.

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WITH WHOM DO YOU SHARE INFORMATION?

 

We do not share with others, or sell or rent to others, any personal information that you provide to us through this Web Site or through our Customer Care Department, except with your consent or as described in this Privacy Policy.

We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, Web Site evaluation, data analysis and cooperative data modeling, where applicable, and data cleansing. We provide personal information to these third parties, but we authorize them to use this information only in connection with the services they perform.

We may release personal information if we believe in good faith that: i) the law or legal process requires it; ii) we have received a valid administrative request from a law enforcement agency; or iii) such release is necessary to protect the rights, property or safety of Peek... Aren’t You Curious, or any of our respective affiliates, business partners, customers or others.

We may share non-personal information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited this Web Site during a specific time period or purchased a specific product through this Web Site. This information generally is shared in an aggregated form.

 We use marketing consultants and third parties to help us maintain and analyze our data and allow us to market more efficiently. They may use cookies or web beacons to collect information about you, in connection with providing you information about products and services that might be of interest to you. You can learn more about this or choose not to have this information used by our trusted third party advertising partners.

As with any business, it is possible that as our business develops, we might sell or buy online stores or other assets. In such transactions, information about customers often is among the transferred assets. Accordingly, in the unlikely event that Peek... Aren’t You Curious are acquired by a third party such information may be one of the transferred assets (unless the information was collected under a previous Privacy Policy that did not permit such disclosure). Under such circumstances, Peek... Aren’t You Curious, as the case may be, will to the extent commercially reasonable require the acquiring party to follow the practices described in this Privacy Policy.

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WHAT STEPS ARE TAKEN TO KEEP PERSONAL INFORMATION SECURE?

 

We use various security measures, including Secure Socket Layer (SSL) encryption technology, to protect personal information that we collect. If you place an order through this Web Site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact our Customer Care Department by email at customercare@peekarentyoucurious.com or by phone at 1-866-need phone #.

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HOW CAN I ACCESS, CORRECT AND UPDATE PERSONAL INFORMATION?

 

You can access, correct and update certain personal information that you have provided to us during the checkout process of a future order. Otherwise you can contact our Customer Care department during normal business hours.

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HOW DO I OPT-OUT OF RECEIVING PROMOTIONAL COMMUNICATIONS?

 

We want to communicate with you only if you want to hear from us. If you prefer not to receive promotional communications from us, you may opt-out of receiving our promotional communications at no cost to you.

You will have an opportunity to "unsubscribe" by clicking on the hyperlink contained in promotional emails we send you.

Additionally, to opt-out of our mailing lists you may email us at customercare@peekarentyoucurious.com or call us at 1-(XXX)XXX-XXXX or write to us at Peek... Aren’t You Curious, Inc., Customer Care Ðepartment, Privacy Policy Issues, 425 2nd Street, San Francisco, CA 94107. Please note that any request to be removed from such mailing lists may take up to two (2) weeks to become effective.

Please note that even if you are removed from any such list, if you order online, we will continue to confirm your order by e-mail and may need to contact you by phone, email, or regular mail if we have questions about your order.

If you would like to request information about what we collect, please feel free to call or write us as well. In accordance with California law, we will respond in writing to your request within thirty (30) days.

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WHAT HAPPENS WHEN I LINK TO OR FROM ANOTHER WEB SITE?

 

This Web Site may contain links to Web sites operated by third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other Web sites. We do not control the privacy policies or practices of these Web sites. We encourage you to be aware of when you leave this Web Site and to read the privacy policies of each and every Web site that you visit before providing any personal information. We are not responsible for the content or practices of any linked Web sites, and we provide these links solely for the convenience and information of visitors to our Web Site.

If you have accessed this Web Site through a link from certain of our advertising or marketing partners, this Web Site may include a frame of the applicable advertising or marketing partner. Nevertheless, the information that you provide to us through these framed Web pages is collected by us, and our use of this information is governed by this Privacy Policy.

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WHAT ABOUT SWEEPSTAKES?

 

When we run sweepstakes relating to this Web Site, it will be accompanied by a set of rules. The rules for each sweepstakes will specify how the information gathered from you for entry will be used and disclosed.

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WHAT ABOUT ONLINE SURVEYS?

 

We may from time to time conduct on-line surveys. When you complete an online survey, we may ask for certain information including your age, zip code, shopping habits, email and/or mailing address. This information will be treated in accordance with this Privacy Policy.

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UPDATES TO OUR PRIVACY POLICY

 

We may amend this Privacy Policy at any time by posting amended terms on our Web Site. All amended terms shall automatically be effective thirty (30) days after they are initially posted on the Web Site.

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GOVERNING LAW; LIMITATION OF DAMAGES

 

This Privacy Policy is governed by the laws of the State of California. By your use of this Web Site, you agree to be bound by the terms and conditions contained in this Privacy Policy. To the extend you may maintain any claims for liability against us arising from a potential violation of this Privacy Policy or the misuse of your personal information, you agree that your recovery for damages is expressly limited to those provided in California Civil Code Section 1798.84.

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Effective Date October 1st, 2009