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  • The most important work you and I will ever do will be within the walls of our own homes.
    Harold B. Lee

When her kids were young, our founder, Tina Canales, could not find kids’ clothing that was not too precious for everyday wear or that was well constructed with quality fabrics. Inspired by this and the way her three daughters live, learn and interact with their peers while drawing from careers of over 30 years in fashion and retail, Canales and two associates started Peek Kids in San Francisco in 2006.
Canales' own love of fashion started early on – the youngest of six, she grew up in a family-centric atmosphere filled with art, academics, music, food and fashion. She gives credit for her passion to her mother, the talented family seamstress, who collected yards of fabrics during her travels, including Liberty of London Art Fabrics (now a Peek signature). Her parents, both educators, included their children in dinner-table discussions with colleagues and friends, encouraging them to listen, learn and voice their own opinions. Her parents never talked down to children – a fundamental tenet Canales uses to shape Peek.
A committed decision to weave these same elements of collaboration and encouragement into the Peek Kids environment are what guide Canales and our team. Having grown from an idea to a store to 21 locations and an online store, Peek Kids thrives on the experience and motivation of our expanding group of talented people. From the design of our stores to sourcing the right materials to serving our customers, the Peek work environment is progressive, passionate and always positive.
Likewise, keeping an eye on the intrinsic, important connection between adults and children – how they interact and learn from one another – provides the intangible quality that distinguishes Peek Kids. This equal respect for childhood and parenthood combines with our appreciation for product design, insistence on thoughtful details, luxurious materials and interesting finishing work to elevate our collections of apparel, accessories, shoes and gifts. The result is Peek Kids’ premium clothing for girls, boys and baby with the same considerations and quality that adults expect in their favorite brands. Everything we do passes through our three filters – sophistication, nostalgia and wit. We want each person who walks into any of our stores to recognize our clothing as something they might wear themselves. “One of the highest compliments we can receive is when an adult customer tells us they wish we made what they are buying for their children in their size,” said Canales.
Today, Peek Kids has become the go-to source and trusted editor – our customers know that whatever they purchase from us will be loved.
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